1  Individualism and Collectivism

Author

Connair J. S. Russell

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Cluster: Morals/ Values

1.1 Measure

The individualism collectivism measure used was that of Triandis (1994), available in Gelfand & Realo (1999) . We operationalise individualism as low collectivism.

Modifications

For consistency with our other measures we used a 7-point likert scale for agreement, where the original measure used a 9-point scale.

1.2 Implementation

Question wording

Participants read the following text:

We want to know if you agree or disagree with the following statements. The statements sometimes refer to your ‘group,’ which refers to your group of friends or any other group that you are involved in. Read each one carefully. Indicate your agreement or disagreement with the statement by using the following scale:

Items

Qlabel question
ic_01 It is important for me to maintain harmony within my group
ic_02 I would sacrifice an activity that I enjoy very much if my family did not approve of it.
ic_03 Children should be taught to place duty before pleasure.
ic_04

My happiness depends very much on the happiness of those around

me.

ic_05 The well-being of my group is a very important concern for me
ic_06 I really like to cooperate with others
ic_07 I usually sacrifice my self-interest for the benefit of my group
ic_08 Before making a decision, I like to consult with many others.
ic_09

Children should feel honored if their parents receive a distinguished

award

ic_10

If any of my relatives were in financial difficulty, I would help them

even if it made my life difficult.

ic_11 If a member of my group gets a prize, I would feel proud.
ic_12 Sharing little things with my group makes me very happy
ic_13 I feel we should keep our aging parents with us at home
ic_14 To me, pleasure is spending time with others
ic_15 I hate to disagree with others in my group
ic_16 I would do what would please my family, even if I detested the activity

Coding

This questionnaire used our standard response scale for agreement.

1 2 3 4 5 6 7
strongly disagree moderately disagree slightly disagree neither agree nor disagree slightly agree moderately agree strongly agree

No items are reverse coded

Scoring

The following variables were derived from this measure

Variable Name Variable Label Description Variable Type Source (Section) Definition
Individualism & Collectivism indiv_collectivism Individualism score numeric Individualism & Collectivism The mean of ic_01 : ic_16

1.3